![]() ![]() Barrett argues that the Glock achieved such market penetration. Anyone interested in modern firearms (or marketing) should give this book a go. As Barrett writes, the Glock is the Google of modern civilian handguns: the pioneer brand that defines its product category. John Rutherford's (he would become sheriff in 2003) glowing report was used by the company to convince law enforcement agencies around the country to trade in their six shooters for the 17-shot equalizer and Glock's super pistol became the iPhone of handguns in record time.īarrett gives us an all-access pass to the ways of international finance by way of the Gold Club. Barrett has produced Glock: The Rise of America’s Gun, a riveting account of corporate maneuvering and intrigue that, despite some underhanded dealings. Barrett, a veteran journalist who witnessed the meteoric rise of the Glock weapon, decided to report the amazing story. Crime was on the rise and police forces around the nation felt they were out-gunned by automatic-weapon toting bad guys.Ī Jacksonville policeman was assigned to evaluate this new handgun. Twenty-five years later another enterprising young man, Paul M. With an almost breezy, extremely readable style journalist Paul Barrett has written the definitive biography of a gun that has become the standard for American firearms.įrom Gaston Glock's garage in Austria to the private second floor of a Georgia "gentleman's club," Barrett follows the marketing evolution of the Glock 17, detailing how the creator and a team of aggressive marketing professionals changed the handgun landscape around the world and especially in America. ![]()
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